Search Engine Optimization, commonly called SEO, is a practice of making your site SEO-friendly to increase its visibility for relevant searches. The better visibility your web pages have, the more likely you will attract prospectively and get attention from people to your business. Search engines like Google, Bing, Yahoo, and DuckDuckGo, use bots to crawl pages on the website, collecting data from those pages, and adding those details in an index. The next step is that algorithms analyze pages in the index, taking into account several ranking factors, and to determine the order pages which should appear in the search results as a result of a search.
SEO has become a fundamental part of digital marketing, which is why it’s essential to have an SEO-friendly website. From commercial intent to find information about services/products, people conduct trillions of searches each year. Having a higher ranking and greater visibility than your opponent can help you have better results.